F ollowing a business degree from Mississippi State University, Darrell Daigre’s professional life has been all about marketing. First, as Director of Marketing for First Natchez Bank and then, a series of upper-management positions for nationally recognized advertising concerns including a founding partnership at one of the Mid-South’s most respected agencies. In 1996, he carried his expertise to Mossy Oak, where he served as Executive Vice-President Marketing until 2006, playing an integral role in Mossy Oak's phenomenal rise to the top of the camoflage industry.

In mid-2006 Darrell carried his marketing savvy to a different level, relocating to North Carolina started the Raleigh NC division of Scenic Homes, one of America's largest homebuilder and residential developmentcompanies and will oversee all related activities in the North Carolina area.

Darrell lives in Raleigh, NC with his wife Lisa and their three children, Claire, Taylor and Parker.